GIPHY Ads Rebrand
To re-launch GIPHY’s ad platform, we rebranded the look and feel of the existing product to feel new, yet retro, in line with the overarching parent brand aesthetics. The importance of ensuring a thru-line with this nostalgic approach, yet feeling fresh was imperative to attracting a new and engaged b2b customer base. Working with designers Wyatt Knowles and Jason Clarke to execute the deliverables, the brand was strategically placed through wheatpasting and digital OOH ads around NYC, a premiere sponsorship at AdWeek 2025, and custom sought-after branded merch.
