To create an IRL experience for a very online community, GIPHY Gallery was created in the fall of 2025. By utilizing a fully AV-enabled space, we were able to take GIFs from a variety of artists and project onto the walls, leading to an immersive experience for both attendees and artists. Strategic promotion included IRL posters, social posts, influencer contracts, custom merchandise and artist interviews.
Coverage: The Knocktournal, The Art Magazine, NYC Plugged
